Saving lives from the beach to the open sea
The Royal National Lifeboat Institution saves lives at sea. It provides a 24-hour lifesaving service around the UK and Republic of Ireland. RNLI volunteers are united by a willingness to commit time and energy to a cause about which they are passionate. It is because so many crew members, shore helpers, fundraisers and others are volunteers that such a high proportion of funds can be spent on first-class lifeboats and equipment. The RNLI’s flagship publication the Lifeboat builds relationships with the RNLI’s 265,000 members, regular donors, staff and volunteers. Published on a quarterly basis the magazine aims to engender increased loyalty towards the charity. “You come off the lifeboat physically wrecked and bruised but you still come back for more and after a successful rescue you’re on cloud nine for days. It really is a hell of a feeling.” David Mason, Great Yarmouth and Gorleston lifeboat.
Lifeline – RNLI supporters magazine, direct mailed on a quarterly basis.